Download an Inspirational PDF of 200+ Product Pages from Top Shopify Stores
We compiled a searchable PDF document of 200+ of the top Shopify brands' product pages for you to get inspired by. Easily find, analyze, and compare product pages so your store's product pages can convert more visitors into customers.
What would ecommerce experts look for?
1. High quality, varied photography— Kelly Vaughn 🐞 (@kvlly) February 25, 2020
2. Detailed product descriptions, preferably broken up into readable sections
3. Social proof (reviews, UGC)
4. Clear shipping/returns policy + links
5. Most popular FAQs related to product
(Bonus) Videos/3D models of products!
For many, the PDP is a doorway to the brand. Backtracing customer journeys we'll often see PDP > Search, PDP > Parent category— Phillip Jackson (@philwinkle) February 26, 2020
Baking in brand story alongside the product story, and moments of discovery (for the right audiences) have been very beneficial for CVR and AOV.
Unsurprisingly, I’d look at the overall CX. What’s the intent of the page? Is it all about the brand or all about the customer? I think that’s what I’d learn the most, actually. I’d find out who really cares about their customer and who cares most about making a quick sale.— Val Geisler 💌 (@lovevalgeisler) February 26, 2020
The best PDPs do 2 things, and in this order. 1) Sell emotionally, then 2) sell logically.— Allen Burt (@allenburt) February 25, 2020
I’d look straight at how they are selling the products, copy, content, social proofing, short vs long PDPs— Charlie Instone (@CharlesInstone) February 26, 2020
Although if they are going heavy on ads then I’d look at the landing pages, that’s where the action happens!
making it clear not only about shipping times but clear on the delivery date(s).— dennis hegstad (@dennishegstad) February 25, 2020
"order within X# of minutes for guaranteed delivery by Friday, March 1st"
everything @kvlly and @dennishegstad said... but what you’ll learn is that it’s in the execution of each... and the more apps involved the lower the performance. it’s all in the systems you create to then crank out optimized components— e.r.d.l.e. 🍍 (@gooderdle) February 25, 2020
To what extent the complexity of the product changes the focus of the product page!— Katie Krische (@katiekrische) February 25, 2020
How much education does a brand with a complex product provide?
Do brands with simpler products have an advantage or more room to use other conversion tactics?
Is there a sweet spot?
How much thought was put into the product listing? (Just a quick add or is content on the page catered to the product?)— Kelly Vaughn 🐞 (@kvlly) February 25, 2020
If it's a product that requires additional instructions (use, care), are they clearly visible?
Are trust factors present on the page to convert new customers?